New Business Pitch Win 2021
Planet Fitness - Feel Fitacular.
2021 New Business Pitch Win.
LeTruc - Publicis Groupe, NYC.
Senior Designer: Zac Collopy
Key Roles: Campaign Identity, ‘Planet Fitness Aura’ Treatment.
CEO: Carla Serrano
CCO: Erica Roberts
CCO, Le Truc: Andy Bird
ECD: Grant Mason
CD: Alan Wilson, Peter Defries
CD, Le Truc: Evan Schultz
CD Design: Ian McCallister
Designer: Chloe Kang
HOP: Tim LeGallo
EP/Post: Daniel Roversi
Sr. Producer: Danielle Hallack
2021 Pitch Design:
Elements that made their way into the 2022 Campaign.
Aura Treatment Exploration
After pitch win, campaign identity work was picked up for Application & Implementation by colleagues, CD Ian McCallister + Designer Chloe Kang.
Aura: Execution 2022 OLV.
VFX executed by BACON.
2022 Planet Fitness Design Identity: Application & Implementation by CD Ian McCallister + Designer Chloe Kang.
2022 OLV
CEO: Carla Serrano
CCO: Erica Roberts
CCO, Le Truc: Andy Bird
ECD: Grant Mason
CD: Alan Wilson, Peter Defries
CD, Le Truc: Evan Schultz
CD Design: Ian McCallister
HOP: Tim LeGallo
EP/Post: Daniel Roversi
Sr. Producer: Danielle Hallack
