Unchanged for millennia…
until now.
That Jif’ing Good
2019: NEW Brand Platform and Brand Design World.
Publicis NY | Jif Peanut Butter
Client: Jif Peanut Butter
Agency: Publicis NY
Design Direction: Zac Collopy
Key Roles: Campaign Identity, Motion, Digital/Web Experience, Production Oversight
Creative Direction: Peter Defries & Alan Wilson
ECD: Erica Roberts
Designers: Spencer Chan
Design Interns: Henry Olstein,
Gray Kent
TV/OLV
Early Exploration
Killed. Early PB&J 3D mnemonic concept. Layered typography that falls together like 2 slices of bread with the sweet PBJ oozing from within…absurd food porn.
