Jif Squeeze


2020
client: JIF Peanut Butter
agency: Publicis NY
Senior Designer/Direction Campaign Identity + Motion
ECD: Erica Roberts
Creative Direction: Peter Defries & Alan Wilson

Zac_Jif_Squeeze_Pinerest.jpg
SqueezeEndFrame.gif
ZacCollopy_Jif_02.jpeg
ZacCollopy_Jif_03.jpeg
JifSqueeze_DesignClientReview.011.jpeg
ZacCollopy_JifSqueeze.png
JifSqueeze_zacCollopy.gif
A+Module_Banner1.jpg
zacCollopy_Jif.jpeg
ZacharyCollopy_JifSqueeze_Design.jpeg
Squeeze_SocialPost.jpg
JifSqueeze_DesignClientReview.004.jpeg
Jif_CampaignIdentity_rnd5.007.jpeg
jifSqueeze_turntable.gif

Application.

 
Grab the same peanut butter you love, made easier and squeezier. No knife? No fork? No spork? No problem. Just squeeze Jif® Squeeze on whatever you please. I...

This campaign identity was an evolution of an alternate ‘Hybrid/Curved’ direction I produced for the That Jif’ing Good campaign, 2019.

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